Influencer Management

Identify potential influencers in the Adult Diaper space. The brand wanted to work with younger people to help expose people to the idea that diapers aren’t just for babies and the elderly. NorthShore wanted to work with creators who were relatable and comfortable wearing and reviewing diapers on camera – my work was cut out for me, but I never step down from a challenge.

Influencer Vetting & Outreach: Researched a potential influencer and corresponded to gauge interest.

Influencer Management: Created monthly content briefs, corresponded with influencer, sent out product packages, and worked with finance department to ensure payment. Additionally, I created an influencer SOP to streamline the process going forward.

NorthShore had a very successful relationship with our first “Diaper Influencer.” Videos she created for NorthShore were used across Organic and Paid social. One of her videos resulted in the most successful Facebook Ad NorthShore has seen in recent years.

This relationship also attracted the attention of Vice, getting NorthShore notable PR. Read “Meet the World’s First Adult Diaper Influencer,” here.