In House Social Media Management

Develop and implement a comprehensive social media strategy to grow NorthShore’s audience, increase organic traffic, drive impressions, and boost engagement while maintaining the brand’s compassionate and supportive voice.

Performance Tracking: Implemented robust tracking systems, including UTMs, to accurately measure and analyze organic social performance.

Social Strategy Development: Crafted a tailored strategy based on competitive research, platform knowledge, and insights from a prior social media audit.

Content Creation & Management: Designed engaging and visually appealing posts aligned with newly established content pillars.

Video Strategy Implementation: Expanded NorthShore’s video content through in-house production and collaborations with content creators.

Paid Ad Creation: Create and run paid ads campaigns on YouTube and Meta to drive brand awareness and sales. $13,000 monthly budget was utilized.

Data-Driven Adjustments: Introduced comprehensive tracking and reporting systems to monitor performance, enabling continuous strategy refinement.

Content Pillars: Established four distinct pillars—Caregiver’s Corner, NorthShore News, Product Highlights, and Fun/Games—to guide content creation and cater to diverse audience interests.

Video Content: Transitioned from static Canva animations to high-quality, engaging video formats such as talking-head videos, behind-the-scenes footage, and product demos, significantly increasing video output.