About me.
A social media marketing expert with over 7 years of professional experience. I am passionate about building credibility, trust, and relationships between brands and consumers.
WORK EXPERIENCE
Senior Social Media Specialist | NorthShore Care Supply | September 2024 – Present
Social Media Specialist | NorthShore Care Supply | September 2023-September 2024
- Utilize advanced analytics to identify trends, measurecampaign performance, and refine contentUtilize social listening tools to monitor brand sentimentand address crisesCollaborate with cross-functional teams to align socialmedia efforts with business goalsManage freelance content creators to providing creativeguidance and feedbackCreate monthly content and manage social calendarCreate and manage Facebook ads ($13,500/monthspend)Craft and implement a social media marketing strategyFoster meaningful interactions with followers
Social Media Strategist | Overdrive Interactive| April 2022-August 2023
Social Media Associate | Overdrive Interactive| Feb. 2021-April 2022
- Assist in influencer vetting, onboarding, and performance analysis
- Craft and implement data-driven social media strategy plans
- Development and management of paid social media campaigns
- Increased client’s engagement rate by 300% in 5 months while managing organic social
- Monitor social channels daily to address comments and direct messages
- Analyze and report on weekly and monthly social media channel performance
- Train new hires on client initiatives, agency processes, and social media scheduling & monitoring sites
- Develop and maintain social media calendars
- Maintain close client relationship via timely communication and weekly meetings
Marketing Coordinator | Anthony J. Madonia & Associates, Ltd | Jan. 2018-Feb. 2021
- Manage SEM and SEO strategies
- Manage email marketing campaigns including drip campaigns
- Create ads and consistent stream of social content
EDUCATION
Elmhurst University
Bachelor’s Degree in Digital Marketing Communication | GPA: 3.8/4
- Study Abroad in Prague, Czech Republic – Creation and pitch of global marketing plan