
Agency Social Media Management
SoClean
The Goal
Revitalize client’s social media presence to effectively promote their products and engage with diverse audience segments through strategic, educational, and visually impactful content. A secondary goal was to keep brand reputation positive and minimize negative feedback regarding the brand.


My Role
Social Media Strategy: Developed a comprehensive strategy aligned with the brand’s objectives.
Content Calendar Management: Ideated, created, and managed a robust content calendar.
Social Contests: Designed and executed contests to drive product interest, increase followers, and enhance engagement across platforms.
Social Moderation: Monitored and responded to interactions to maintain a strong brand presence and foster community engagement.
Approach
Content Pillars: Established distinct content pillars tailored to client’s product offerings and audience sets, leading to the creation of educational, conversion-driven social posts.
Boosted Posts: Amplified posts through targeted boosting to reach and engage SoClean’s ideal audience.
Integrated Campaigns: Supported social contests with website initiatives to maximize impact and reach.

